Andrew Hammond, Vice President of Marketing
and Business Development
Mr. Hammond has been working for MagiQ since February of 2002 defining
the business strategy for MagiQ. Mr. Hammond has 19-years of experience
in business development, strategy development, and the marketing
of high technology companies and products. Mr. Hammond has a successful
record of introducing disruptive technologies and growing early
stage companies. Hammond’s previous experience includes serving
as Director of Business Development at Netegrity, Inc., (Nasdaq:
NETE), the leading provider of solutions for securely managing e-business
relationships. Mr. Hammond was responsible for high value licensing
deals and strategic alliances. Mr. Hammond closed significant licensing
deals with Netscape, Allaire, GTE, and TIBCO. Mr. Hammond also opened-up
new channels for Netegrity including relationships with PriceWaterhouse,
D&T, E&Y, KPMG, and Accenture.
Prior to Netegrity, Mr. Hammond was responsible for the front office
product strategy at Open Market, an early Internet technology leader.
At Apple Computer, Mr. Hammond managed the most successful Operating
System introduction in Apple’s history as measured in incremental
revenue and penetration rates. In addition, Mr. Hammond managed
multimedia, graphics, and user interface technologies. While at
Apple, Mr. Hammond closed a major OEM relationship between IBM and
Apple valued at over $10 million and managed relationships with
Hollywood studios including Industrial Light and Magic. At Lotus
Development Corporation, Mr. Hammond created the PIM and contact
manager categories by product managing a new kind of software application.
Mr. Hammond earned a BS in Business Administration from San Diego
State University.
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